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Brand equity
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11	Table of Contents Effect of Co-Branding on Brand Equity Usman Ali Warraich, Muhammad Awais, Ahmed Amin, and Rakesh Parkash 1 Add to Reading List Source URL: www.icglc.org Language: English - Date: 2016-05-05 15:23:50 Nehari Onur
12	Cutting Edge: Our weekly analysis of marketing news 25 November 2015 Welcome to our weekly analysis of the most useful marketing news for CIM and CAM members. Quick links to sections Add to Reading List Source URL: www.cim.co.uk Language: English - Date: 2015-11-26 07:00:39 Marketing Customer experience management Business Product management Brand management Database marketing Digital marketing Customer relationship management Customer experience Brand equity Direct marketing Product marketing
13	Harris Poll Names Insurance Brands Of The Year Add to Reading List Source URL: www.theharrispoll.com Language: English - Date: 2016-08-19 21:20:40 Brand management Brand loyalty Brand equity Brand Insurance Health insurance Millennials
14	CONSUMER INSIGHTS INTO INSURANCE BRAND HEALTH JULY 2016 © 2016 Nielsen. All rights reserved. The content contained in this presentation is the intellectual property of Nielsen. Any copying, republication or redistributi Add to Reading List Source URL: media.theharrispoll.com Language: English - Date: 2016-07-14 12:04:23 Brand management Brand Nielsen Holdings PLC USAA State Farm Insurance Insurance More Than Financial services Equity Nationwide Mutual Insurance Company
15	TEM Journal–216 Impact of Turquality Model on Branding and International Marketing Suat Askin Adiyaman University, Faculty of Economics and Administrative Sciences, Add to Reading List Source URL: www.temjournal.com Language: English - Date: 2016-05-22 13:04:20 Brand management Marketing Brand Store brand Positioning Corporate identity Brand architecture Brand equity
16	aviva_investors_stripes_brand Add to Reading List Source URL: uk.avivainvestors.com Language: English - Date: 2016-08-05 00:28:05 Investment Financial risk Actuarial science Financial services Aviva Investors Asset allocation Investment management Diversification Real estate investment trust Private equity Risk parity
17	Table of Contents Effect of Co-Branding on Brand Equity Usman Ali Warraich, Muhammad Awais, Ahmed Amin, and Rakesh Parkash 1 Add to Reading List Source URL: www.ic4e.net Language: English - Date: 2016-05-05 15:21:58 Nehari Onur
18	Case Study January, 2011 THE AFFILIATE BRAND ABUSE EXPLOSION IN THE SEM CHANNEL A Case Study of Abuse: What are the consequences? How do you detect it? How do you perform a ‘lockdown’ on your brand? Overview Add to Reading List Source URL: mwebbcom.com Language: English - Date: 2012-01-17 18:34:51 Internet marketing Affiliate marketing Marketing Pricing Compensation methods Online advertising Pay per click Performance-based advertising Targeted advertising Affiliate network Advertising Brand equity
19	Cutting Edge: Our weekly analysis of marketing news 6 April 2016 Welcome to our weekly analysis of the most useful marketing news for CIM and CAM members. Quick links to sections Add to Reading List Source URL: www.cim.co.uk Language: English - Date: 2016-04-06 11:35:39 Marketing Brand management Customer experience management Business Direct marketing Brand equity Engagement marketing Online advertising Customer relationship management Brand Touchpoint Marketing operations
20	The Financial Information Content of Perceived Quality Author(s): David A. Aaker and Robert Jacobson Source: Journal of Marketing Research, Vol. 31, No. 2, Special Issue on Brand Management (May, 1994), ppPubli Add to Reading List Source URL: media.theharrispoll.com Language: English - Date: 2016-04-06 13:45:00 Brand equity Brand management Product management Marketing research Marketing Fundamental analysis Valuation